WHO WE ARE

H.A.S. — connecting people, AI and space

elTOV combines AIR operations and EAI infrastructure with universal services, AI concierge experiences and accessible UI/UX. We design the full journey so AI can understand speech, control the interface and execute guidance, interpretation, ordering, booking and payment.

Since 2008, we have built digital interfaces for retail, public services, transportation and cultural facilities. Every project begins with the context of people and place, with inclusive experiences designed for users of every age and ability.

Experience operating more than 2,000 devices across Korea and Singapore provides the foundation for subscription-based AI concierge services. Based on the latest company deployment data, AIR is used by 65% of shopping malls in Korea and 55% in Singapore.

HISTORY

History

2026

Transitioned to AI concierge services powered by EAI infrastructure and on-device, agentic AI; began public web and app AI UI/UX guidance

2025

Korea’s first universal kiosk selected as an excellent procurement product; services expanded to the National Assembly and major retailers

2023–2025

AIR 3.0 advanced toward SaaS; next-generation universal kiosk interfaces and UI guidance developed

2021–2022

Established adaptive universal services and accessibility standards; commercialized Korea’s first voice-guided mall and sign-language recognition services

2020

Advanced AIR with multimodal interfaces and IoT control; delivered Korea’s first intelligent barrier-free guidance service

2019

Samsung Top Performer recognition; Jewel Changi Airport guidance system delivered; AIR 2.0 developed

2016–2017

Recognized through the Singapore Emerging Enterprise Award, Korea IT Award and digital-design honors

2015

AIR 1.0 launched; entered China; selected as a digital-signage partner for CapitaLand and Shinsegae

2014

Certified as a promising exporter and Innobiz company; nominated for the Singapore Asia Smart Award

2013

Corporate merger and capital expansion; company renamed ELTOV

2011–2012

Certified as a venture company; TOV Singapore established and Singapore’s first unattended guidance system delivered

2009–2010

Korea’s first unattended guidance system delivered; entered Japan with a first-of-its-kind local deployment

2008

Tov Virtual incorporated and digital guidance-system business launched

GLOBAL NETWORK

Connecting elTOV’s key markets across Asia

From Seoul, our Singapore and Vietnam teams support the delivery and operation of projects throughout Asia.

elTOV global network across Seoul, Singapore and Ho Chi Minh City